Omni-Buzz, a Southern California-based experience marketing agency, wanted to differentiate itself as more than just an event planner. I found the answer in response cards from previous clients, which indicate that Omni-Buzz attendees are highly enthusiastic about talking up their events. Although the company name was inherited from a previous (unrelated) company, I realized that it made perfect sense for our strategy: “Omni”+”Buzz” is just another way of saying “We get everybody talking.”
In addition to marketing strategy and site copy, I’ve developed sales presentations, video scripts, and print copy for various Omni-Buzz projects.